Social Media and Your Image: How It Can Help and Why It’s So Important

As an aspiring journalist, keeping a consistent image is important, especially on social media. The more clips you rack up and the more readers you get engaging with your content, the more of a following you will develop, and most importantly, the more important your “image” becomes.

What is your “image”? It is your brand. It is how you represent yourself on social media. Your photos, articles, posts, etc. all fall under your “image”. The more consistent it is, the easier it is for readers and followers to find you across platforms. From Instagram and Twitter, which show more behind-the-scenes content of your brand to LinkedIn, the professional side of your brand, all of these come together to showcase you. Although Facebook is commonly associated with personal connections, establishing a professional page allows your career to flourish outside of those baby pictures your mom continues to post of you. Even YouTube allows journalists to share their video packages, whether done in school or in the professional field.

Not only is sharing your content through various platforms important, but you need to create the content first. With so many applications out there, the possibilities are endless when making video content. You have Videolicious, iMovie, Adobe Spark Video, and so many more. To pull tweets for your article or even seeing trends amongst the public, Hootsuite allows you to do that and more. Plus, for those looking to make graphics, Adobe Spark Post is another great option.

Hootsuite Confirmation

Videolicious Confirmation

iMovie Confirmation

Adobe Spark Video Confirmation

Adobe Spark Post Confirmation